Wednesday, November 18, 2009

STRATEGY IS THE LAST LIFE


STRATEGY IS THE LAST LIFE

According Webter's New World Dictionary, the definition of strategy is the science of planning and determining the direction of military operations of large scale. Strategy is how to move troops into the most advantageous position prior to actual combat with the enemy.


Meanwhile, Jack Trout, in his book Trout On Stategy, the core of the strategy is to survive, perception, be different, competition, specialization, simplicity, realitas.Menggunakan leadership and good strategy is how to survive in a competitive world. Key to success is to understand the basics of business. Basic bisnisyang number one is to design and maintain a clear strategy and focused. "We've long been a very successful company, but success could be the worst enemy. We want to be careful that we are not too confident. Some people use the word arrogant. In such circumstances our success, we do not want to feel satisfied. We want to approach every day with a healthy dissatisfaction with the status quo "said Arnold Langbo, CEO of Kellogg Company.
source:journal.amikom.ac.id/index.php/Koma/issue/archive

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